Peter Drucker once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”  With the marketing of any product, there is some psychology involved and commercial real estate is no different.  Different marketing strategies will cater to different demographics, whether it be age groups, regions or even specific industries.  It is important to identify which group you are targeting and design your commercial real estate marketing plan to cater to that group.  Grasping a full understanding of the mind of your consumer is the “Holy Grail” of marketing.scottsdale_commercial_real_estate_psychology

The Menlo Group will help you drill down to your target market and go after them specifically.  Knowing your target demographic will help us decide what kind of language to use, where to advertise and what kind of images will evoke emotion in the potential buyer and encourage them to respond.  For example, a mass marketing campaign for a client that is looking for a tenant in specific niche, likely won’t be very effective. Our years of experience representing clients in the Scottsdale commercial real estate market allows us to have our finger on the pulse of the buyer at all times.  A large part of marketing psychology is market research, it is what sets us apart in Scottsdale commercial real estate. The Menlo Group spends over $25,000 yearly on it’s own market research so we can know and understand the buyers, the trends and the market conditions.

Fortunately, in this day and age, online marketing portals like allows us to reach buyers that we may not have previously known even existed.  Knowing which sites to list on and how to craft the actual listing can be paramount to success.

The Menlo Group can work with you to design a marketing strategy specifically for you.  Contact us to get started today.